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Sidewalk chalk campaign in NYC and LA teases debut of new aromatic woody fragrance.
August 29, 2016
By: Christine Esposito
Editor-in-Chief
Sarah Jessica Parker has a new scent called Stash that she contends is the culmination of her long love affair with fragrance. “When we were creating this fragrance it felt so original, unique and subversive…like we were working on a secret government project. I thought of the name Stash, because the fragrance came to resemble a precious stone – something you have to stash away because it's so valuable,” explained the actress. “There's a Dr. Seuss book called ...
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